Monthly Archives: May 2015

Pricing Strategy in Luxury Goods Industry – Chanel leads the way

http://www.scmp.com/news/china/money-wealth/article/1786725/how-chanel-sets-fashion-global-business I came across this interesting article in www.SCMP.com on how Chanel is trying to differentiate its pricing strategy. The general expectation is that a few other brands may follow suit. Essentially, the strategy now is to reduce the prices … Continue reading

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