Author Archives: Prasanna Bhaskar

About Prasanna Bhaskar

http://prasannabhaskar.hk

Pricing Strategy in Luxury Goods Industry – Chanel leads the way

http://www.scmp.com/news/china/money-wealth/article/1786725/how-chanel-sets-fashion-global-business I came across this interesting article in www.SCMP.com on how Chanel is trying to differentiate its pricing strategy. The general expectation is that a few other brands may follow suit. Essentially, the strategy now is to reduce the prices … Continue reading

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Gaining Momentum with TEDWomen

TEDWomen  has become an active test lab for powerful ideas and has been gaining momentum since Sheryl Sandberg gave the talk that led to her book, Lean In in 2010. I remember Jane Fonda’s talk on the “Third Act” in … Continue reading

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2015 and the disillussioned luxury customer, has she been let down?

2014 saw a significant drop in global spending on luxury goods. While industry leaders explained how luxury spending in China showed a negative trend for the first time: –1% growth this year due to greater controls on luxury spending and … Continue reading

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Falling in love with luxury: Moynat takes luxury marketers back to basics

So Moynat, the iconic luggage brand that was founded in 1849, opened its cocoon with a whisper in Hong Kong Asia’s luxury capital. A delightful, quiet but impactful arrival given the race for bigger, celeb driven, high tech production-led launches … Continue reading

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High touch in high tech: the return of Ron Johnson

Most conversations with fellow retailers as we celebrated Diwali festivities in Hong Kong last week have been around how online shopping experiences seem to lack the magic of touch. There has been for some time now a need for a … Continue reading

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Adding bricks to the clicks. Why does Amazon need a “Temple?”

A couple of months ago I had speculated that the natural move for online fashion retailers like Net a Porter, would be to open up a retail shop. The move makes sense. Retail stores after all, are glamorous and become the “Temple” for super brands to … Continue reading

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John Galliano gets a second chance at Martin Margiela?

One could say “only the brave” or a company by that name would make the move of giving the British Designer his first appointment since his termination from Christian Dior in 2011 following his racist and anti-semitic remarks at a … Continue reading

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Luxury after Yves Carcelle: The decline of Modern luxury

As the luxury world mourns the demise of Yves Carcelle “the purveyor of modern luxury”, experts are also wondering if this marks the decline of modern luxury. Carcelle is known to have created  a successful template in the 1990’s which … Continue reading

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Luxury by Wedding Design : The next stop for Private Equity?

I am reading yet another article in the Economic Times of how international luxury brands are openly targeting (gatecrashing!) the wedding market in India. Much has been written about Big Fat Indian weddings, estimated to be a staggering USD 25.5 billion … Continue reading

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Technology – another headline grabbing strategy for fashion brands?

I have always been intrigued how brands have embraced technology in the last decade. Fashion has traditionally been the last sector to integrate technology, this despite the fact that in most Luxury Forums industry leaders talk about technology and its impact … Continue reading

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