Author Archives: Prasanna Bhaskar

About Prasanna Bhaskar

http://prasannabhaskar.hk

Is a Net- a –Porter store the next big news in fashion?

There has been enough written on the impact of online retail models on traditional brick and mortar particularly in the fashion retail space. Consumers are after all more tech-savvy than ever and shopping would at some point have to respond to this … Continue reading

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The season of Oscars and the Style awards…

January is that time of the year when most social conversations revolve around celebrity looks on the Oscar red carpet or the series of Indian film awards. Celebrity endorsement has always been a safe brand sustenance strategy in emerging markets … Continue reading

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So Phillip Lim pops up in the neighborhood

    I was recently walking through the IFC mall in Hong Kong with Jackie Astier from the Untitled magazine who is undertaking  a research project on the Asian market. She observed with justifiable excitement that she is  heartened to … Continue reading

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How stars choose brands they represent? The case of Priyanka Chopra,Ferragamo and NDTV

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ZhangZiyi- China’s Aishwary Rai In Ferragamo

I remember taking a flight from Shanghai with Zhang Ziyi when she was a guest at Salvatore Ferragamo’s 80th Anniversary celebrations. http://www.verveonline.com/62/fashion/ferragamofull.shtml . We had an interesting discussion on how she picks the brands she represents. It is interesting how celebrities pick … Continue reading

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Cult or Culture!

Have been finally enjoying the journey of being inducted into a “culture” having worked for cult brands for many years. There is so much written about Apple and its genius founder Steve Job’s contribution in making it a CULT brand. … Continue reading

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The China formula for new entrants in the luxury sector.

So we hear that China will contribute to 20% of worldwide sales for luxury brands. A lot of reports have been published on the evolution of the luxury customer but none of them really spell out the challenges ahead. Here … Continue reading

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Facebook and a multibillion dollar business beyond brands!

So this is what I think. Facebook is making a big contribution to the Beauty and fashion industry and soon will use high profile facebook users to endorse their brands vs celebrities. When my friends decide to capture every moment … Continue reading

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Milan Station HongKong to Milan Station China…

It is IPO Season. And my favorite among all the fashion houses that are IPOing Prada, Moncler, Ferragamo is Milan Station. Milan Station, a familiar name amongst HongKong fashionistas and a prominent 2nd hand reseller of used luxury handbags in … Continue reading

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Aman Fayun: Temple of the Soul’s retreat

As I wait to take the train back to Shanghai the words inscribed on the tablet penned by Emperor Kangxi of the Qing Dynasty (1644 – 1911) resound in my head as I navigate the crowded waiting room of Hangzhou … Continue reading

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