Category Archives: Leadership

Pricing Strategy in Luxury Goods Industry – Chanel leads the way

http://www.scmp.com/news/china/money-wealth/article/1786725/how-chanel-sets-fashion-global-business I came across this interesting article in www.SCMP.com on how Chanel is trying to differentiate its pricing strategy. The general expectation is that a few other brands may follow suit. Essentially, the strategy now is to reduce the prices … Continue reading

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ZhangZiyi- China’s Aishwary Rai In Ferragamo

I remember taking a flight from Shanghai with Zhang Ziyi when she was a guest at Salvatore Ferragamo’s 80th Anniversary celebrations. http://www.verveonline.com/62/fashion/ferragamofull.shtml . We had an interesting discussion on how she picks the brands she represents. It is interesting how celebrities pick … Continue reading

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Cult or Culture!

Have been finally enjoying the journey of being inducted into a “culture” having worked for cult brands for many years. There is so much written about Apple and its genius founder Steve Job’s contribution in making it a CULT brand. … Continue reading

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