Tag Archives: Louis Vuitton

Falling in love with luxury: Moynat takes luxury marketers back to basics

So Moynat, the iconic luggage brand that was founded in 1849, opened its cocoon with a whisper in Hong Kong Asia’s luxury capital. A delightful, quiet but impactful arrival given the race for bigger, celeb driven, high tech production-led launches … Continue reading

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Luxury after Yves Carcelle: The decline of Modern luxury

As the luxury world mourns the demise of Yves Carcelle “the purveyor of modern luxury”, experts are also wondering if this marks the decline of modern luxury. Carcelle is known to have created  a successful template in the 1990’s which … Continue reading

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Luxury by Wedding Design : The next stop for Private Equity?

I am reading yet another article in the Economic Times of how international luxury brands are openly targeting (gatecrashing!) the wedding market in India. Much has been written about Big Fat Indian weddings, estimated to be a staggering USD 25.5 billion … Continue reading

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The China formula for new entrants in the luxury sector.

So we hear that China will contribute to 20% of worldwide sales for luxury brands. A lot of reports have been published on the evolution of the luxury customer but none of them really spell out the challenges ahead. Here … Continue reading

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